Work From Home

In this video, virtual assistant Lisa Taliga shows why it’s cost-effective to hire a virtual assistant instead of an employee by using a cost comparison table. Compare virtual assistant rates against the true and sometimes hidden costs of an employee. Lisa Taliga is a Virtual Assistant and author of ‘Freelance from Home! The 5 Key … Read more

Branding expert Laura Ries explains how having a single brand name for a product is much more effective than having two. Double branding can cause confusion and one brand only is likely to be the winner in the end.

Even though he only has a high school degree and a year of college, Jim Straw has made more than 400 million selling products through the mail. And according to Jim Straw, anyone can get rich doing mail order –you just have to know the commandments of success. And in this question-and-answer interview with students … Read more

Many home business owners and solo entrepreneurs face a credibility challenge. When potential clients come to their website and see that it’s “just them”, they often end up leaving. People often prefer working with a large company rather than a solo entrepreneur, because they see large companies as more credible and more likely to deliver. … Read more