Compensation Disclosure Some links on this site are affiliate links. Yenom Marketing Inc. may earn a commission from purchases made through these links, at no additional cost to you. Earnings Disclosure Business and income opportunities involve risk, and results vary. Yenom Marketing Inc. makes no guarantees of income or financial results.

The Trouble with Double Branding

Branding expert Laura Ries explains how having a single brand name for a product is much more effective than having two.

Double branding can cause confusion and one brand only is likely to be the winner in the end.

CB Profit Club