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Confucius said: “A picture is worth a thousand words.” Forget Confucius! Branding expert Laura Ries explains why a brand needs both visual and verbal elements to succeed.

Management demands better products. Marketing demands different products. Branding expert Al Ries explains why it is more important for your brand to be different than better.

If your cash cow turns into a downer cow, do it a favor and put it out of its misery. Branding expert Laura Ries explains why you should start a new brand and let the old one die.

Branding expert Al Ries explains why most consumers would never pass along most of today’s silly slogans. If you want to benefit from passalong advertising, you need to make your message in a form that the viewer or reader can pass along.

Beware of being a victim of mystery shopping fraud. If you receive a mystery shopper job offer involving the wiring of money back to the “mystery shopping company”, run –don’t walk– away. It’s a sign of a scam. This video shows how the scam works and what to do if you receive or are the … Read more

Branding expert Al Ries explains that a logo should fit your eyes — both eyes. In many cases, the ideal logotype should be: horizontal rectangular in shape 1 unit in height 2 1/4 units in width