Management demands better products. Marketing demands different products.
Branding expert Al Ries explains why it is more important for your brand to be different than better.
Be Different Not Better
- Reducing Taxes Through Dividend-Salary Mix Calculations
- Spend Time Dog Walking and Earn Some Cash
- Tunnel Vision: It separates the mediocre from the empire builder.
- Tax Filing 101: It’s Never Too Early To Procrastinate
- Setting up a Virtual Assistant Office