Google is truly the giant of the internet world. Ask any internet marketer, whether they’re PPC or affiliate based, and they’ll tell you how incredibly powerful the number one post on Google truly is. Instead of slaving with paid advertising campaigns, lengthy underground marketing strategies, and other needless work, ranking number one on Google can give you massive exposure without the requirement to market yourself. The only problem? The competition. While Google is the giant of search, it’s by far the most competitive and difficult of the major search engines, and as a result it’s the hardest to rank on.

What’s the alternative? Instead of aiming to rank on Google, it’s often more worthwhile to take on an ‘alternative’ SEO campaign. By targeting other networks like Yahoo and MSN, you can see the results that you want even quicker than through Google. Here’s five tips for any alternative SEO campaigns:

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With Google quickly becoming the biggest company on the internet, it’s easy for marketers to see the benefits in marketing their products through their search engine. With a massive range of opportunities available for exposure, ranging from PPC advertising, sponsored links, and of course SEO, there’s literally a buffet of options out there for marketers. However, with these options comes the intense popularity and competition associated with Google. When you’re on Google, you’re competing with hundreds, maybe even thousands of other websites desperate for your traffic. Instead of being the big fish in a small pond, you’re the invisible fish stuck in the ocean.

This is exactly why Google isn’t always the best choice for marketers. When you’re desperate to be number one in a large field, you’re destined to fail. There’s only room for one Michael Jordan, and with the less successful competitors failing to gain the buzz of the guy at the top, it’s easy to see how it’s just not a great long-term strategy. How can you reverse it? By using the opposite principles of Google marketing, and targeting the most related, important small communities instead of throwing your line straight into the ocean. These three reasons describe the benefits of ranking on search providers other than Google:

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You’ve probably seen someone drive by with a big magnet on the side of their car that tells the world to check out www.somewebsite.com. Or you’ve seen someone wearing a shirt with their favorite website on it. Why not you? Are you ready to tell the world (even the people in your day to day life) about your business? I hope the answer is “yes”!

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