Branding

How sticky is your slogan? Branding expert Al Ries explains how to make yours more memorable by using alliteration, double entendre, repetition, and reversals.

A simple strategy to get more clients choosing you and willing to pay you more than you’re currently getting. A shift in your positioning is all that’s required – and in this video Rich Schefren explains how to do exactly that by answering two simple straightforward questions.

Do you think your name doesn’t matter? Think again. There is a myth in marketing that says that names don’t matter; what matters is the quality of the product. In this video, branding expert Al Ries explains the four laws of the name and why your name really does matter.

Branding expert Laura Ries explains the importance of personal branding. If you are an actor or a toothpaste, the way to success is the same.

Confucius said: “A picture is worth a thousand words.” Forget Confucius! Branding expert Laura Ries explains why a brand needs both visual and verbal elements to succeed.

Management demands better products. Marketing demands different products. Branding expert Al Ries explains why it is more important for your brand to be different than better.