When you make the decision to market information products on the ‘net, your first step is in conducting some niche research to see which target audience could provide you with a virtual goldmine of profits.
You can’t just come up with a single idea for a narrow niche audience and expect that to be enough to deliver financial security for the long-term. Instead, you want to tap into a niche with endless possibilities, or at least enough to make your product development worthwhile.
You’ve discovered a niche just waiting for a prime solution to their problems. Then you set out to create a mouth-watering solution no savvy consumer could turn his or her back on. So where do you list this information product for sale so that it can be found by the people who need it most?
When you’re selling information products on the Internet, customers usually expect an instant download of the product unless they’re otherwise notified up front. Of course some courses in the information product realm consist of a box of DVDs or audio files that are manually shipped to the customer.
If your information product isn’t tangible, then you’ll need to know how to compile it for your customers so that they can instantly access the files and use them at their leisure.
Almost every company, whether they’re big or small, has a customer service department — or at the very least an owner who wears the customer service hat on a daily basis.
A small business can actually become big based on their customer service. Before you start laughing at the idea, let’s take a look at the differences we see in small business customer service versus the customer service we see in the larger companies.