You’ve discovered a niche just waiting for a prime solution to their problems. Then you set out to create a mouth-watering solution no savvy consumer could turn his or her back on. So where do you list this information product for sale so that it can be found by the people who need it most?
When you’re selling information products on the Internet, customers usually expect an instant download of the product unless they’re otherwise notified up front. Of course some courses in the information product realm consist of a box of DVDs or audio files that are manually shipped to the customer.
If your information product isn’t tangible, then you’ll need to know how to compile it for your customers so that they can instantly access the files and use them at their leisure.
Almost every company, whether they’re big or small, has a customer service department — or at the very least an owner who wears the customer service hat on a daily basis.
A small business can actually become big based on their customer service. Before you start laughing at the idea, let’s take a look at the differences we see in small business customer service versus the customer service we see in the larger companies.
When you start selling information products on the ‘net for profit, you may be thinking you’ll set out to create multiple items for many different niches. But you really need to take an approach that leverages the lists you’ll be building whenever anyone purchases one of your products.
You started a small business and want to expand it, but don’t have much money to spend on your advertising needs. This really isn’t a problem because there are many ways to advertise your business using free options.
The Internet provides us with one of the best ways to use word of mouth advertising campaigns to different people throughout the world. Here are some of the ways you can use the ‘net for free advertising for your small business: