When Google first launched AdSense, there was some skepticism from publishers. As much as most people were blown away by the idea of ads that were targeted to the content of a Web page there was the question of whether users, used to banners and skyscrapers, would click on something that looked so different.

Boy, were those doubters wrong! AdSense has more than proved its worth to advertisers, users and publishers.

A similar sense of skepticism greeted Google’s launch of AdLink units. With nothing more than a list of links (which then lead to the ads), these units contain even less information than a traditional AdSense unit. And the user has to click twice before the publisher gets paid. That makes them sound about as welcoming as a winter barbeque in Siberia.

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by Rosalind Gardner

Lack of consumer trust is still the biggest obstacle to online sales, and judging by the amount of spam and scams flying about in cyberspace, surfers are right to remain wary.

Savvy online shoppers, however, know how to determine a merchant’s credibility with onsite information and by asking pertinent questions.

Online merchants and their super affiliates anticipate their visitors’ concerns and address questions before they arise. In return, these customer-oriented salespeople are rewarded with sales and conversion rates much higher than their counterparts whose focus is elsewhere.

Here are 10 ways you too can increase your conversion rates by improving visitors’ trust in your sites.

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