As business grows, it can be a good idea to support your eBay sales with a website.
The first step is building a web presence outside of eBay by creating your own website. Building a website is not a difficult task. These days you don’t necessarily need the know-how to do it all yourself – there are plenty of people who will do it for you. Turnkey stores are an option, or you can have a designer create the basic design for a website and then purchase shopping cart software separately.
Either way, you need to think carefully about branding at this point. Branding is recognizable design features that are carried across your entire business from product to business cards, to your website and brochures.