Branding Your Name on the ‘Net

Branding your name (or your pen name) is very important on the Internet, no matter what niche you’re in. You need to establish yourself as an authority in your market, because people trust authority figures. They trust their recommendations, they trust that their products will be of good quality, and they trust that they have … Read more

Bookmarking to Build Links

Social bookmarking is extremely popular with marketers in every niche. Social bookmarking sites such as Digg, Del.icio.us, and Technorati allow users to add links to sites they like and other visitors can grab those links and add it to their own lists, making your URLs go viral. Social bookmarking sites can be great for getting … Read more

RSS for Dummies and How it Can Work for You

RSS is short for Really Simple Syndication. When you think of the word ‘syndication’ you probably think about a syndicated newspaper column, meaning the column appears in a variety of newspapers around the country or the world. There’s also syndicated television. A program that goes ‘into syndication’ is picked up by a large number of … Read more

WordPress Versus Blogger: Which to Choose

When you’re ready to start blogging, you have quite a few options. The first decision to make is which blogging platform that you’re going to use. The two most popular formats to choose from are Blogger and WordPress. Both are free and both can be formatted to host your blog files on your own hosting … Read more

Do I Really Need a Blog?

Blogs have been around long enough now that most people know what they are and a large percentage of small business owners have found ways to use blogs as part of their web presence. There are those who are still sitting on the fence though so let’s count up a few good reasons to go … Read more

How to Get People Commenting on your Blog Like Crazy

One of the most interesting features of a blog is the commenting function. Because of it the blog doesn’t have to be a one way flow of information. The ability to accept comments turns a simple web page into an invitation to communicate. I’m sure that you’ve visited busy blogs that get lots of comment … Read more