Some affiliates set up a blog and create lots of content – without ever learning the ins and outs of search engine optimization. As a site owner, whether you have your own products or promote someone else’s, it’s important that you know SEO.
Make sure the settings allow search engines to index you. Inside the dashboard, you have the option to block access to your site by the search engines. This is under Settings and Privacy, so do a quick check to see if it’s set up correctly.
Give your site a title and tagline. Under the Settings tab again, you want to go into the General section. Here it says Site Title and Tag Line, you want to fill these spots in with relevant, keyword-based content that tells people what your site is all about.
In the Writing category under Settings, go to the bottom where it says Update Services. Find a good up-to-date Ping list and paste those URLs into this area. That helps other sites know when you have new content.
Categorize your blogs and deliver a good navigation system. When a visitor lands on your website, you want it to be sticky. Sticky means they stay around for awhile, not clicking out after they read one blog post.
With good navigation, like a list of categories and recent or popular posts in your sidebar (all done with widgets), you can let the visitors know there’s more good content they might like.
Go to the Settings section again and click on Permalinks. You want this option to be Post Name. This means that after your domain and the word blog, the URL will have the name of the post, like this: yourdomain.com/blog/keyword-relevant-blog-title.
Use both broad and longtail keywords in your posts and pages. Some affiliates make the mistake of trying to rank for the broadest keywords in their niche, like “health” or “diet.” It’s much easier to rank well in search engines when you use longtail keywords.
A longtail keyword phrase would be something like this: “the best diet after pregnancy.” Over time, as your blog becomes an authority figure, you may find that you’re also ranking for the broad terms as well.
Use a Google sitemap plugin. This plugin helps Google have quick access to a sitemap, rather than you having to manually create a sitemap that helps guide their robots or spiders around your domain.
Consider an SEO optimizer plugin to give your blog a boost. There are many plugins that help you maximize your blog posts on autopilot. Do some research and see what works best for your needs.