Affiliate Marketing

It’s very easy to make a lot of money with AdSense. I know it’s easy because in a short space of time, I’ve managed to turn the sort of AdSense revenues that wouldn’t keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.

But that doesn’t mean there aren’t any number of mistakes that you can make when trying to increase your AdSense income – and any one of those mistakes can keep you earning candy money instead of earning the sort of cash that can pay for your home.

There is one mistake though that will totally destroy your chances of earning a decent AdSense income before you’ve even started.

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Making huge sums of money with AdSense isn’t brain surgery. You simply have to know what you’re doing. If you know which types of ads to choose, where to place them on the page and how to use Google’s options to design them so that they get the maximum number of click-throughs, you should find your site earning heaps of money very quickly.

But things can go wrong. Revenues can be disappointing, clicks non-existent and pages designed to put off users instead of encourage them to check out your advertisers. You know when one of the worst things possible has gone wrong when, instead of seeing ads on your page, you get public service ads. These turn up when Google doesn’t recognize your keywords or can’t find a suitable ad to put on your Web page. Instead of showing a blank box, it puts up ads for all sorts of charities, none of which you choose – and none of which earn you revenue.

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by Rosalind Gardner

Until recently, if you did a search on the term ‘satellite dish’ at Google, and then surveyed the URL’s in the Adwords listings, you were bound to see that most of the ads linked to just one company. You’d also note that most listings ended with the ‘aff’ (affiliate site) designation.

Eight ads all linking to the same site. How useless and frustrating was that?

Well, Google has just introduced a new affiliates Adwords policy that finally addresses that problem.

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by Rosalind Gardner

This week I had the good fortune to meet with a couple who own one of the dating services that I promote at Sage-Hearts.com.

The extraordinary effort they made to travel to my location to discuss business over dinner speaks volumes about the value they place on their affiliates and their program.

They certainly didn’t need to travel so far to make me aware of their care and concern.

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When Google first launched AdSense, there was some skepticism from publishers. As much as most people were blown away by the idea of ads that were targeted to the content of a Web page there was the question of whether users, used to banners and skyscrapers, would click on something that looked so different.

Boy, were those doubters wrong! AdSense has more than proved its worth to advertisers, users and publishers.

A similar sense of skepticism greeted Google’s launch of AdLink units. With nothing more than a list of links (which then lead to the ads), these units contain even less information than a traditional AdSense unit. And the user has to click twice before the publisher gets paid. That makes them sound about as welcoming as a winter barbeque in Siberia.

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by Rosalind Gardner

Lack of consumer trust is still the biggest obstacle to online sales, and judging by the amount of spam and scams flying about in cyberspace, surfers are right to remain wary.

Savvy online shoppers, however, know how to determine a merchant’s credibility with onsite information and by asking pertinent questions.

Online merchants and their super affiliates anticipate their visitors’ concerns and address questions before they arise. In return, these customer-oriented salespeople are rewarded with sales and conversion rates much higher than their counterparts whose focus is elsewhere.

Here are 10 ways you too can increase your conversion rates by improving visitors’ trust in your sites.

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