Branding expert Al Ries explains that brands stand for categories.
What’s a Chevrolet? It’s a large, small, cheap, expensive, car or truck. The brand stands for absolutely nothing.
Work from Home: Online jobs and small business management tips for the entrepreneur.
Virtual assistant Lisa Taliga discusses why it’s cost-effective to hire a virtual assistant instead of an employee. In this video, a comparison of virtual assistant rates versus the true cost of an employee is made. Lisa Taliga is a Virtual Assistant and author of ‘Freelance from Home! The 5 Key Steps to Your Successful Virtual … Read more
Branding expert Laura Ries explains how having a single brand name for a product is much more effective than having two. Double branding can cause confusion and one brand only is likely to be the winner in the end.
Locate the closeouts and sell them to those who are already selling these items. Every seller is a buyer. These buyers buy in larger quantities. Buy at ten percent or less of the retail price and make a profit selling to wholesalers or retailers. You can also act as a finder, preseller, or buy the … Read more
Branding expert Al Ries explains that brands stand for categories.
What’s a Chevrolet? It’s a large, small, cheap, expensive, car or truck. The brand stands for absolutely nothing.
Even though he only has a high school degree and a year of college, Jim Straw has made more than 400 million selling products through the mail. And according to Jim Straw, anyone can get rich doing mail order –you just have to know the commandments of success. And in this question-and-answer interview with students … Read more
Many home business owners and solo entrepreneurs face a credibility challenge. When potential clients come to their website and see that it’s “just them”, they often end up leaving. People often prefer working with a large company rather than a solo entrepreneur, because they see large companies as more credible and more likely to deliver. … Read more