Beware of Mystery Shopper Job Scams

Beware of being a victim of mystery shopping fraud. If you receive a mystery shopper job offer involving the wiring of money back to the “mystery shopping company”, run –don’t walk– away. It’s a sign of a scam. This video shows how the scam works and what to do if you receive or are the … Read more

Go Where The Money Is

“Are you stepping over dollars to pick up dimes?”–Jim (J.F.) Straw The entire Internet represents only about two percent of the money in our economy. Where is most of the money? Ninety percent of the money is in your local economy. If you live in a metropolitan area, you probably have more money in your … Read more

What Is The Ideal Shape For Your Logo?

Branding expert Al Ries explains that a logo should fit your eyes — both eyes. In many cases, the ideal logotype should be: horizontal rectangular in shape 1 unit in height 2 1/4 units in width

Virtual Assistant Rates – Part Two

In this video, virtual assistant Lisa Taliga shows why it’s cost-effective to hire a virtual assistant instead of an employee by using a cost comparison table. Compare virtual assistant rates against the true and sometimes hidden costs of an employee. Lisa Taliga is a Virtual Assistant and author of ‘Freelance from Home! The 5 Key … Read more

Virtual Assistant Rates – Part One

Virtual assistant Lisa Taliga discusses why it’s cost-effective to hire a virtual assistant instead of an employee. In this video, a comparison of virtual assistant rates versus the true cost of an employee is made. Lisa Taliga is a Virtual Assistant and author of ‘Freelance from Home! The 5 Key Steps to Your Successful Virtual … Read more

The Trouble with Double Branding

Branding expert Laura Ries explains how having a single brand name for a product is much more effective than having two. Double branding can cause confusion and one brand only is likely to be the winner in the end.