Work From Home

Confucius said: “A picture is worth a thousand words.” Forget Confucius! Branding expert Laura Ries explains why a brand needs both visual and verbal elements to succeed.

Management demands better products. Marketing demands different products. Branding expert Al Ries explains why it is more important for your brand to be different than better.

“Welcome to this lesson on the legal matters related to customs and importing. Over the next few minutes, I will outline some of the things you need to know in order to stay on the right side of the law when you make an import.” SaleHoo is one of the fastest growing product sourcing portals … Read more

If your cash cow turns into a downer cow, do it a favor and put it out of its misery. Branding expert Laura Ries explains why you should start a new brand and let the old one die.

Branding expert Al Ries explains why most consumers would never pass along most of today’s silly slogans. If you want to benefit from passalong advertising, you need to make your message in a form that the viewer or reader can pass along.

In this video, Karen Rands discusses the legality of paying finder’s fees to obtain investment capital. To avoid problems with the Securities Exchange Commission (SEC) and other regulatory agencies, you need to comply with all relevant securities legislation. “The only people you can pay finder’s fees to are registered broker dealers.” [do_widget id=text-58]