Work From Home

If your cash cow turns into a downer cow, do it a favor and put it out of its misery. Branding expert Laura Ries explains why you should start a new brand and let the old one die.

Branding expert Al Ries explains why most consumers would never pass along most of today’s silly slogans. If you want to benefit from passalong advertising, you need to make your message in a form that the viewer or reader can pass along.

Beware of being a victim of mystery shopping fraud. If you receive a mystery shopper job offer involving the wiring of money back to the “mystery shopping company”, run –don’t walk– away. It’s a sign of a scam. This video shows how the scam works and what to do if you receive or are the … Read more

“Are you stepping over dollars to pick up dimes?”–Jim (J.F.) Straw The entire Internet represents only about two percent of the money in our economy. Where is most of the money? Ninety percent of the money is in your local economy. If you live in a metropolitan area, you probably have more money in your … Read more

Branding expert Al Ries explains that a logo should fit your eyes — both eyes. In many cases, the ideal logotype should be: horizontal rectangular in shape 1 unit in height 2 1/4 units in width

In this video, virtual assistant Lisa Taliga shows why it’s cost-effective to hire a virtual assistant instead of an employee by using a cost comparison table. Compare virtual assistant rates against the true and sometimes hidden costs of an employee. Lisa Taliga is a Virtual Assistant and author of ‘Freelance from Home! The 5 Key … Read more