The Hammer and the Nail

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. Confucius said: “A picture is worth a thousand words.” Forget Confucius! Branding expert Laura Ries explains why a brand needs both visual and verbal elements to succeed.

Be Different Not Better

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money.

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. Management demands better products. Marketing demands different products. Branding expert Al Ries explains why it is more important for your brand to be different than better.

Customs and Importing

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. “Welcome to this lesson on the legal matters related to customs and importing. Over the next few minutes, I will outline some of the things you need to know … Read more

Kill the Cash Cow

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. If your cash cow turns into a downer cow, do it a favor and put it out of its misery. Branding expert Laura Ries explains why you should start … Read more

Passalong Advertising

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money.

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. Branding expert Al Ries explains why most consumers would never pass along most of today’s silly slogans. If you want to benefit from passalong advertising, you need to make … Read more

Are Finder’s Fees for Finding Money Legal?

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money.

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. In this video, Karen Rands discusses the legality of paying finder’s fees to obtain investment capital. To avoid problems with the Securities Exchange Commission (SEC) and other regulatory agencies, … Read more