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The Power of the Name

Do you think your name doesn’t matter? Think again. There is a myth in marketing that says that names don’t matter; what matters is the quality of the product. In this video, branding expert Al Ries explains the four laws of the name and why your name really does matter.

How to Become a Star

Branding expert Laura Ries explains the importance of personal branding. If you are an actor or a toothpaste, the way to success is the same.

The Hammer and the Nail

Confucius said: “A picture is worth a thousand words.” Forget Confucius! Branding expert Laura Ries explains why a brand needs both visual and verbal elements to succeed.

Be Different Not Better

Management demands better products. Marketing demands different products. Branding expert Al Ries explains why it is more important for your brand to be different than better.

Customs and Importing

“Welcome to this lesson on the legal matters related to customs and importing. Over the next few minutes, I will outline some of the things you need to know in order to stay on the right side of the law when you make an import.” SaleHoo is one of the fastest growing product sourcing portals … Read more