Entrepreneur Or Sucker: Which Are You?

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. Rich Schefren gives you a quick and simple tip that will help you identify whether you are an Entrepreneur or a Sucker. Avoid the Opportunity Seeker Mentality.

Sticky Slogans

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. How sticky is your slogan? Branding expert Al Ries explains how to make yours more memorable by using alliteration, double entendre, repetition, and reversals.

Positioning: Get Paid For Who You Are, Not What You Do

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. A simple strategy to get more clients choosing you and willing to pay you more than you’re currently getting. A shift in your positioning is all that’s required – … Read more

The Power of the Name

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COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. Do you think your name doesn’t matter? Think again. There is a myth in marketing that says that names don’t matter; what matters is the quality of the product. … Read more

Business Killer – Confusing Your Business Goals With Your Personal Goals

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money.

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. In this tip, Rich Schefren shares a critical mistake that many start-up entrepreneurs make. They confuse their business goals with their personal goals. This ends up grinding their business … Read more

How to Become a Star

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money.

COMPENSATION DISCLOSURE: We receive affiliate commissions from your purchases (at no additional cost to you). EARNINGS DISCLAIMER: There is no guarantee that you will make money. Branding expert Laura Ries explains the importance of personal branding. If you are an actor or a toothpaste, the way to success is the same.