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In this tip, Rich Schefren shares a critical mistake that many start-up entrepreneurs make. They confuse their business goals with their personal goals. This ends up grinding their business growth to a halt in addition to putting way too much on their own plate.

Branding expert Laura Ries explains the importance of personal branding. If you are an actor or a toothpaste, the way to success is the same.

Confucius said: “A picture is worth a thousand words.” Forget Confucius! Branding expert Laura Ries explains why a brand needs both visual and verbal elements to succeed.

Management demands better products. Marketing demands different products. Branding expert Al Ries explains why it is more important for your brand to be different than better.

If your cash cow turns into a downer cow, do it a favor and put it out of its misery. Branding expert Laura Ries explains why you should start a new brand and let the old one die.

Branding expert Al Ries explains why most consumers would never pass along most of today’s silly slogans. If you want to benefit from passalong advertising, you need to make your message in a form that the viewer or reader can pass along.