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Rich Schefren gives you a quick and simple tip that will help you identify whether you are an Entrepreneur or a Sucker. Avoid the Opportunity Seeker Mentality.

How sticky is your slogan? Branding expert Al Ries explains how to make yours more memorable by using alliteration, double entendre, repetition, and reversals.

A simple strategy to get more clients choosing you and willing to pay you more than you’re currently getting. A shift in your positioning is all that’s required – and in this video Rich Schefren explains how to do exactly that by answering two simple straightforward questions.

Do you think your name doesn’t matter? Think again. There is a myth in marketing that says that names don’t matter; what matters is the quality of the product. In this video, branding expert Al Ries explains the four laws of the name and why your name really does matter.

In this tip, Rich Schefren shares a critical mistake that many start-up entrepreneurs make. They confuse their business goals with their personal goals. This ends up grinding their business growth to a halt in addition to putting way too much on their own plate.

Branding expert Laura Ries explains the importance of personal branding. If you are an actor or a toothpaste, the way to success is the same.