Work from Home: Online jobs and small business management tips for the entrepreneur.
Saying something isn’t enough. Branding expert Al Ries explains the law of public relations: “Doing something is better than saying something.”
Branding expert Laura Ries explains how you can find your best strategy by doing the opposite of your main competitor.
Rich Schefren gives you a quick and simple tip that will help you identify whether you are an Entrepreneur or a Sucker. Avoid the Opportunity Seeker Mentality.
How sticky is your slogan? Branding expert Al Ries explains how to make yours more memorable by using alliteration, double entendre, repetition, and reversals.
A simple strategy to get more clients choosing you and willing to pay you more than you’re currently getting. A shift in your positioning is all that’s required – and in this video Rich Schefren explains how to do exactly that by answering two simple straightforward questions.
Do you think your name doesn’t matter? Think again. There is a myth in marketing that says that names don’t matter; what matters is the quality of the product. In this video, branding expert Al Ries explains the four laws of the name and why your name really does matter.