Leverage is critical in any business but even more so for a small entrepreneurial business. But how do you go about getting it and profiting from it? In this video, entrepreneur Rich Schefren shows you.
Work From Home
Work from Home: Online jobs and small business management tips for the entrepreneur.
Ladders in the Mind
Marketing expert Al Ries explains the importance of positioning and categories. People file brands on ladders in the mind. What rung is your brand on? If you are number three, you are nowhere.
Brand Building Takes Time
Branding expert Laura Ries explains why a slow start may be better than a rocket takeoff of your brand.
Perfectionism Is Stealing Your Profits
In this video, Rich Schefren shows you how perfectionism is robbing your business blind. He’ll also show you how to get rid of it for good in three simple steps.
First Do Something
Saying something isn’t enough. Branding expert Al Ries explains the law of public relations: “Doing something is better than saying something.”
Who’s the Enemy?
Branding expert Laura Ries explains how you can find your best strategy by doing the opposite of your main competitor.