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First Do Something

Saying something isn’t enough. Branding expert Al Ries explains the law of public relations: “Doing something is better than saying something.”

Sticky Slogans

How sticky is your slogan? Branding expert Al Ries explains how to make yours more memorable by using alliteration, double entendre, repetition, and reversals.

Positioning: Get Paid For Who You Are, Not What You Do

A simple strategy to get more clients choosing you and willing to pay you more than you’re currently getting. A shift in your positioning is all that’s required – and in this video Rich Schefren explains how to do exactly that by answering two simple straightforward questions.