Brand Mastery – Today’s Power of Branding

Most businesses nowadays close within one year. This is not because of a weak business plan. However, we also have to take into consideration the performance of others in the same industry. If your competition is doing great, then it means that you are sinking. The difference between a successful business and one that is … Read more

How a Small Business Can Go Big on Customer Service

Almost every company, whether they’re big or small, has a customer service department — or at the very least an owner who wears the customer service hat on a daily basis.

A small business can actually become big based on their customer service. Before you start laughing at the idea, let’s take a look at the differences we see in small business customer service versus the customer service we see in the larger companies.

Read more

Small Business Advertising on a Shoestring Budget

You started a small business and want to expand it, but don’t have much money to spend on your advertising needs. This really isn’t a problem because there are many ways to advertise your business using free options.

The Internet provides us with one of the best ways to use word of mouth advertising campaigns to different people throughout the world. Here are some of the ways you can use the ‘net for free advertising for your small business:

Read more