Organic Search, Google AdWords, Pay Per Click…
You've seen why your local business simply must have a website to stay competitive in today's digital, online world. And now you also know that simply putting up a website isn't enough; your company's website has got to show up very high in Google's search results, or you're just spinning your wheels and throwing money down the drain. So how do you get a website that's going to rank high in Google?
OK, so you're convinced that your local business has got to get a website up on the internet if you're going to remain competitive. You realize that fewer and fewer people use the Yellow Pages every day to look for local goods and services, and that most of them now use the internet to find local businesses. And that trend is only increasing. So you'll just hire someone to make you a website and you'll be good to go, right?
Do you own a local business? If you do, then your business absolutely must have a website if you're hoping to remain competitive in your marketplace. Many business owners don't realize this. They think, “sure, if you're doing business online like Amazon or eBay then obviously you need a website. But I'm not selling my products or services online, just locally, so I don't have any need for a website.” That sounds sensible at first glance, but they couldn't be more wrong.
AdWords can be a very difficult thing to master. A lot of people have to spend hundreds or even thousands of dollars before they learn to make a profit. Some people are never able to become profitable, and give up after losing a considerable amount of money.
Search engine optimization is a two-part process. You'll want to optimize your web content (on-site) and work on getting many incoming links (off-site). This article will focus on the ways you can improve your search engine ranking by working on off-site factors.
Search Engine Optimization strikes fear into the hearts of many of the more seasoned Marketers. We’re here to tell you that it’s not as difficult as it seems.
This article will focus on ways you can make your site friendlier to the search engines. In order to really climb in the rankings, though, you’ll also want to read our article about off-site ways to climb the search engines.