Information Products

One attraction for an online business that sells information is that your car can still fit into the garage. If you were selling tangibles on a site like eBay, your car would be out in the rain because the garage would be filled with inventory. That’s both costly and inconvenient. With online marketing of information, … Read more

You worked so hard to prepare an eBook that’s right on trend in your niche. After the initial burst of sales, all that remains is a trickle of buyers. Even your returns are rising. So what just happened? The information is solid and unique. Do you have to change the content to pump up the … Read more

Once you’ve developed your membership site, it’s time to advertise it. If you don’t advertise, you’re going to have a hard time getting members because they won’t just happen upon your site. The good news is that there are plenty of ways to do this – many for free, and some for fairly cheap. Let’s … Read more

Membership sites offer something exclusive, something above and beyond what’s available to the mainstream. Membership sites teach things that can’t be learned from just searching for information on the web, and offer things that can’t be found with a free search. People are willing to pay for something good that isn’t available to just everyone. … Read more

As with any business, your own membership site needs to offer potential members more reasons to join. People sometimes need some serious enticing, even if the membership site is perfectly great, offering incredible value. It often takes promotions to get them through the door, just as if you had a brick and mortar business. You … Read more

Once you’ve brought members to your site, you want to keep them for a good long time! This isn’t always so easy to do. People unsubscribe from sites regularly unless they feel that they have a very good reason for staying and continuing to pay. There are several things you can do to guarantee that … Read more