Writing Good Sales Copy

Learning to write good sales copy isn’t something you can learn by reading a quick tutorial – it takes practice. Although you probably won’t turn into a world-famous copywriter overnight, there are a few tips you can use to increase the response from your sales letters. The first thing you should learn is that the … Read more

The Difference Between a Long and Short Tail

Long tail is a big buzzword in marketing these days. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine. The term was initially used to describe the niche business strategy that is used by companies like Amazon. Marketers are now using the term to describe the … Read more

Text Links Versus Image Ads

Most visitors pass through one of two types of links. Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain. Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL. Both types of links have their benefits and drawbacks. Which … Read more

Tangible Product Promotions

Tangibles are shunned by many Internet marketers who don’t want to deal with physical goods. It can be a nightmare if you factor in the nuisance of packaging and shipping, stocking of inventory, and suppliers. There are three ways you can deal in tangibles if you want to focus solely on those or supplement them … Read more

Navigating Your Cpanel and Hosting

This is a beginner’s tutorial to using Cpanel to manage your web hosting account. We can’t cover every single thing that Cpanel can do, because it’s just too complex. It’s so complex that many people are afraid to even use it. It can certainly be a bit scary for anyone who hasn’t used it before. … Read more

Putting Your Website on Audio Autopilot

Audio is a very powerful selling tool. Some people aren’t very good at reading, or really hate to read, but they don’t mind listening as they multi-task. Using audio on your site is a great way to capture attention and sell to people who really can’t stand reading long sales pitches. Audio instantly captures attention. … Read more