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Have a Plan for Your Backend Sales

Every good marketer knows how important it is to increase the lifetime value of the customer. It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard. The cost of acquiring new customers can be high, but getting more money out of existing customers won’t cost you a penny.

Building a backend to your business isn’t hard but without one, you’re limiting your financial potential. A backend is how you continue selling to an existing customer.

Continue reading Have a Plan for Your Backend Sales.