With Google quickly becoming the biggest company on the internet, it’s easy for marketers to see the benefits in marketing their products through their search engine. With a massive range of opportunities available for exposure, ranging from PPC advertising, sponsored links, and of course SEO, there’s literally a buffet of options out there for marketers. However, with these options comes the intense popularity and competition associated with Google. When you’re on Google, you’re competing with hundreds, maybe even thousands of other websites desperate for your traffic. Instead of being the big fish in a small pond, you’re the invisible fish stuck in the ocean.
This is exactly why Google isn’t always the best choice for marketers. When you’re desperate to be number one in a large field, you’re destined to fail. There’s only room for one Michael Jordan, and with the less successful competitors failing to gain the buzz of the guy at the top, it’s easy to see how it’s just not a great long-term strategy. How can you reverse it? By using the opposite principles of Google marketing, and targeting the most related, important small communities instead of throwing your line straight into the ocean. These three reasons describe the benefits of ranking on search providers other than Google:
