Setting Up a Squeeze Page

A squeeze page is a web page that’s used for the purpose of getting people to opt in to your newsletter or mailing list by entering their name and email address. A squeeze page generally doesn’t have as much copy as a sales letter, but most squeeze pages have some teaser text and bullet points. … Read more

To Build a Business, You Have to Build a List

Here’s another phrase you’ll grow sick of: The gold is in the list. You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! First of all, let’s answer the question, “What is a list?” A list in Internet marketing terms is a database of … Read more