Publish a Newsletter for Repeat Traffic

eMarketers Club

A newsletter is one of the best ways to get repeat traffic. Sending your newsletter will bring back people to your website who were interested enough in your topic to give you their name and email address. That’s why this method of marketing is so valuable.

Read more

Why Should You Build a List?

You’ve probably heard the phrase, “the money is in the list.” Still, you may not have started to build a list because you’re intimidated, or just don’t know HOW to get started. The good news is that it’s actually not that difficult — and when you have a list, you really do have it made! … Read more

Are Your Subscribers Receiving Your Newsletter?

J. Stephen Pope

by J. Stephen Pope

In my e-mail one day, I received the following message:

“Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you.”

The attachment was from my mailing list program. It was informing my dear subscriber that since her mail kept bouncing,

“I’m not going to try again; this message has been in the queue too long.”

Read more

Improve Newsletter Delivery with an Autoresponder Service

J. Stephen Pope

by J. Stephen Pope

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.

Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was!

Read more