What is a Press Release?
“A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.” — wikipedia.com
Our translation:
Businesses write an overview of a newsworthy event (related to their business) and submit it to news agencies (newspapers, TV, radio) in the hopes that the media will publish a story on their event — or contact them for an interview.
How can a Press Release help you get traffic?