Because the term has been used so interchangeably, the answer to the question, “What is direct mail marketing?” seems to have numerous answers. But this type of marketing is sent directly to the customer’s personal space. The term “mail” in the phrase is often overlooked and many have come to believe that it’s no longer … Read more
Social bookmarking is the electronic version of leaving a breadcrumb trail. After all, you can have a great product, but without enough traffic, it’s just another nice site. Even if you have a faithful marketing list, you constantly want to reach new online viewers. The options for connecting with social bookmarkers are exploding. That’s why … Read more
Being self-employed comes with a whole host of tax-related advantages and savings. In fact, being self-employed is considered by many to be one the best tax strategies of our time. Self-employment allows you full command of your tax situation and, with the right knowledge, you can have much control over the amount of taxes you … Read more
Grabbing the attention of an online surfer is challenging enough, so you want to turn as many viewers as possible into actual buyers. And you want to entice buyers to become repeat buyers. Once you’ve told the product story, how do you get them to push that “buy button” again? Here are some traffic conversion … Read more
The best outcome of your first online marketing campaign is a big response. The worst outcome is being overwhelmed by thousands of responses awaiting your response. Online buyers expect instant response to their information requests. So not only will you frustrate your potential clients, but you’ll wear yourself out trying to handle this alone. That’s … Read more
Getting your blog set up is the easy part of the process. Now comes the difficult part – getting visitors! You need to find traffic to come to your blog or it won’t be a profitable investment of your time. There are several different places where you can advertise your blog. Some will cost a … Read more