The Google AdSense Sandbox

What is the Google Sandbox and why is it important for AdSense publishers? In part 17 of his Google AdSense Secrets presentation, Joel Comm discuss a useful tool to help you see what kind of ads will display on your website.

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Ladders in the Mind

Marketing expert Al Ries explains the importance of positioning and categories. People file brands on ladders in the mind. What rung is your brand on? If you are number three, you are nowhere.

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