Ladders in the Mind

Marketing expert Al Ries explains the importance of positioning and categories. People file brands on ladders in the mind. What rung is your brand on? If you are number three, you are nowhere.

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Where Will You Stake Claim to Your Piece of Online Real Estate?

When it comes to starting your work at home business, few things are more intimidating than creating your very own website – especially if you don’t know your way around the technical side of things. While there are many terrific options out there for new or inexperienced business owners, getting started can have some hassles. … Read more