
Every day web site owners let their domain names expire by accident. A savvy and aggressive domain name investor can then scoop the domain name up and capture a great deal of existing web site traffic for a brand new site. Many a web site owner has been on the short end of this stick, and many a savvy investor made that much richer.
Web sites live and die by the number of daily visitors they receive. But when a site with a memorable domain name and good traffic becomes available through the fault of its owner, a fortune can be made.