by Rosalind Gardner
Lack of consumer trust is still the biggest obstacle to online sales, and judging by the amount of spam and scams flying about in cyberspace, surfers are right to remain wary.
Savvy online shoppers, however, know how to determine a merchant’s credibility with onsite information and by asking pertinent questions.
Online merchants and their super affiliates anticipate their visitors’ concerns and address questions before they arise. In return, these customer-oriented salespeople are rewarded with sales and conversion rates much higher than their counterparts whose focus is elsewhere.
Here are 10 ways you too can increase your conversion rates by improving visitors’ trust in your sites.