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What is the Real Secret to Success?

J.F. (Jim) Straw
by J.F. (Jim) Straw

Sorry, I hate to tell you this – but …

There is NO “secret” to success. — That's the problem.

Most people who say they want to succeed, go around all their life looking for some “secret” that people like me are sure to know. They just know that if they ever learn that “secret” they will be successful, too. — Ain't gonna happen because there ain't any secret.

All they need to do is start “doing” something. — That's all it takes. — Once they start “really” doing something … other than searching for the “secret” to success … whatever they are doing will expand and grow into the success for which they couldn't find the secret.

Over the past nearly 50 years in business, I have heard it thousands upon thousands of times from “success secret seekers” …

“I ain't gonna get into no nickel and dime business. I want to make millions, not nickels and dimes.”

So, they keep buying what they think are “secrets”. They never “do” anything, longer than it takes to find out they didn't learn any secrets, they just learned how to “work” at something … instead of making them rich. Then, they go on to the next “secret,” hoping against hope that the new secret will “give” them the riches they seek (without doing anything other than knowing the “secret”).

The funny thing is, they all seem to think they are better than me … and all the other successful people … because they honestly think that I just woke up one morning, learned the secret, and made a fortune. When, in pure fact, I started selling nickle and dime items, door to door, in my youth … selling one item to one customer, one sale at a time, making a nickle or a dime on each sale.

As I matured, my endeavors expanded and grew … changed course … adapted to the ever changing economy … moved onward and upward. Each instance of my growth predicated upon providing what my potential customers needed or wanted. Making sure that I gave more value in return for the value I received – and – even today, I still sell one item to one customer, one sale at a time.

The VAST MAJORITY of people who say they want to succeed, only want to succeed if they can make it all at once … just one sale won't do it. They want big sales, or thousands of sales, immediately. — So, when a new opportunity only produces a few sales, they move on rather than making those few sales over and over and over and over … until those few sales have grown into thousands upon thousands of sales.

Most of them are looking for someone to help them do it, rather than looking for the tools they need to do it themselves.

If you want to succeed, “do” something. Let what you are “doing” lead you onward and upward until you have the success you seek. — There are NO “secrets” to it.

Many people know the facts. — Many people have the talent. — Many people have the need. — Many people have what it takes. — But … very, very few succeed because they are seeking the “secret” to success rather than doing something.

Having spent over 50 years in business, doing business successfully, J.F. (Jim) Straw now shares “Practical Instruction in the Arts & Sciences of Making Money” at the Business Lyceum. —