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What Is an Email Autoresponder?

eMarketers Club

If you’re in business, you may have heard people talk about customer communications and it caused you to wonder, “What is an email autoresponder?” Email marketing is good for business owners who have online or offline business entities.

Keeping in touch with your prospects and existing customers means you have a way to promote your products and services to them, provide increased value, and keep an edge over your competition.

An email autoresponder is a custom tailored message that you send out through an automated system. You can send one message to thousands of individuals all at once, but it will have their name in the greeting.

It’s highly convenient as opposed to personally emailing each person on your list. Plus, an email autoresponder system lets you see statistics about your mailing, such as how many emails bounced, what your email open rate was among recipients, and more!

What kind of messages do you send out with an email autoresponder? Many business owners like to focus on value and information. This helps you create a sense of trust with your clients and it positions you as an expert in your niche market, too.

Other entrepreneurs like to send out nothing but sales pitches via email. This can work for some people, but for others, it backfires and makes you appear as a spammer, so you need to use this approach cautiously.

If you have an offline business, you can use an email autoresponder system to alert your customers about in-store happenings like special discounts and sales – some that are perhaps just for those on your subscriber list as a perk for staying signed up!

With an email autoresponder system in place, you won’t have to worry about removing people who choose to get off of your list. Each email will include an unsubscribe link at the bottom of the email, and users are only signed up after confirming they’ve made that choice, so there are no accusations of unwanted spam.

To get your email autoresponder system off the ground, you first need to choose a company and plan that’s right for you. Then go through the technical set-up steps that allow you to put an opt in box on your website.

Once it’s all in place, you can begin filling up your autoresponder system with messages that can either be blasted out or trickle out over a period of days on a schedule. If you go about it the right way, your prospects and customers will be able to form a relationship with you via an automated system that doesn’t cost you much time or money, but which provides a lot in monetary returns for you.