Site Building: Build your own profitable, independent website assets.
Search Engine Optimization strikes fear into the hearts of many of the more seasoned Marketers. We’re here to tell you that it’s not as difficult as it seems.
This article will focus on ways you can make your site friendlier to the search engines. In order to really climb in the rankings, though, you’ll also want to read our article about off-site ways to climb the search engines.
Search Engine Optimization is a viable way to get more traffic to your website through natural searches on MSN, google, and yahoo. Your goal is to get your page listed on the first page of the search engines for the terms in your niche that people are searching for.
You can find big, thick books written on this topic. We don’t have that kind of time or space here, but we’ll try to give you an overview without overwhelming you.
If you wish to develop a steady blog readership, it is important that you post to your blog frequently. This could be viewed as hassle. However, thanks to the automation features of the WordPress blog, you don’t have to be a slave to your blog. You can sit down to write posts according to your schedule and set the blog to post them on the dates and times you desire.
As business grows, it can be a good idea to support your eBay sales with a website.
The first step is building a web presence outside of eBay by creating your own website. Building a website is not a difficult task. These days you don’t necessarily need the know-how to do it all yourself – there are plenty of people who will do it for you. Turnkey stores are an option, or you can have a designer create the basic design for a website and then purchase shopping cart software separately.
Either way, you need to think carefully about branding at this point. Branding is recognizable design features that are carried across your entire business from product to business cards, to your website and brochures.
Blogs are a fantastic way to make money. They perform well in search engines, they’re easy to promote, and they can offer very sticky content. If you blog often, and you’re good at what you do, you could develop a pretty large following of readers who subscribe to your RSS feed and read your content on a daily basis.
One of the biggest keys to success with blogs is posting in them regularly. If you don’t post regularly, you probably won’t get much traffic, and people won’t return. Posting frequently also keeps your content fresh, and search engines love fresh content.
There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).
If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank; you want to be the expert.