Sell Specialized Videos and Software By Mail Order
by Tyler G. Hicks
THOUSANDS OF PEOPLE, WORLDWIDE, want to start a mail order
business. But most people overlook the obvious when starting their business.
What's the obvious? It's:
- Mail order sales of specialized materials--such
as educational videos, DVDs and software is much
easier than mail order sales to the general public.
- You can easily rent specialized lists of prospects
and make sales to 5% to 6% of these, while sales
to general-public lists run 1%, or less.
"SO WHAT KINDS OF VIDEOS AND SOFTWARE can I sell," you
ask. The best kinds of videos (tapes and DVDs) or software to sell are:
- Educational videos or software that teaches adults how
to perform specific tasks--such as:
- Doing home electric wiring hookups
- Docking a boat, landing an airplane
- Skiing of various types--cross-country, downhill
- Operating computers/understanding them
- Dancing fo couples--ballrom, contests, etc.
- Bowling, running, jogging, in-line skating
- Plumbing, carpentry, gardening, etc.
- Professional videos/software helping a variety of highly
educated people keep up with advances in their field.
Some videos and software offer continuing education
credits to buyers, making the purchase tax-deductible.
"SO HOW CAN I GET STARTED selling specialized videos and software
by mail order" you ask. Here are your easy steps:
- Decide which specialized group you want to sell to.
- Look in any large public library for a copy of Bowker's
Complete Video Directory, Vol. 3 & 4, Education/Special Interest.
Search it for the videos which you want to sell to your market.
- Find suitable software in similar directories you'll find in any
large public library in your area. There are many such directories.
- Contact publishers of your video/software and get data on
discounts and shipping deals they offer. Get the highest discounts!
- Rent a mailing list of suitable prospects for the items you want
to sell to people with your chosen special interests/needs.
- Make your mailing, using a fulfillment house to do the actual
work of the mailing for you. See your phone book Yellow Pages.
- Collect your orders; bank the money; ship the items ordered; go
on to future sales to a larger market you'd like to serve.
- Expand your advertising to include the Internet and other
suitable outlets. Build your business as large as you want to!
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