Follow the Problem

A well known catch phrase from a popular movie is “follow the money.” For Internet marketing, the best advice is “follow the problem.” The most effective online products are those that address problems. How to break into Internet marketing. How to lose weight. How to avoid foreclosure in a down market. These are problems that … Read more

Identify Your Marketing Assets

One attraction for an online business that sells information is that your car can still fit into the garage. If you were selling tangibles on a site like eBay, your car would be out in the rain because the garage would be filled with inventory. That’s both costly and inconvenient. With online marketing of information, … Read more