Here’s another phrase you’ll grow sick of: The gold is in the list. You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! First of all, let’s answer the question, “What is a list?” A list in Internet marketing terms is a database of … Read more
When you make a living online, a lot of people won’t understand what it is you do. Some of them will think you’re nothing more than a spammer – just because you work on the Internet. You might even run into people who automatically assume you’re into promoting porn, because they think that’s all the … Read more
Web 2.0 is a term that’s often misused. Some people use the term to refer to a particular style of graphics design, but that’s not what web 2.0 is really about. Web 2.0 is all about user-generated content. This means the visitors to your site generate the majority of the content on the site, as … Read more
Testimonials are an important part of any sales letter. Testimonials are types of social proof, which may help buyers trust a product more. Although some people have become suspicious of testimonials, they can still be extremely important in convincing other people to buy. But getting testimonials can be difficult. In general, people are lazy. They … Read more
You’ve probably heard a lot about viral marketing campaigns. You may be wondering what exactly it means for something to “go viral.” Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time. Viral marketing campaigns work in much the same way. The … Read more
Most visitors pass through one of two types of links. Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain. Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL. Both types of links have their benefits and drawbacks. Which … Read more