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People are hungry for the information newsletters give them.
You --if you like the information business--can start building
your fortune in newsletters. How? Here's how:
- Pick a topic for your newsletter. The topic should be
one that's of major interest today. Examples of good topics include:
Real Estate, Import-Export, Mail Order,
Small Business of All Types, Women-Related Subjects.
- Find out how you can reach your readers. Most
newsletter publishers use direct mail to sell subscriptions
to potential readers. And direct mail still works best
for almost every publisher today. You just rent lists of
prospects and send them a letter asking them to join.
- Prepare the first six issues of your newsletter. If you
can't write well (some successful newsletter publishers
have this problem,too), get a "packager" to supply your
first six issues, ready to mail to your subscribers.
- Write (or have someone write) your sales letter in
which you describe the great features of your newsletter
which will help readers earn more money, solve their
business problems and lead a better life.
- Mail your sales letter to prospects-- that is, people
who have a strong need for the information you're
offering. Such people will gladly pay your subscription
fee if your newsletter gives them info they need.
- Price your newsletter high enough for you to earn a
profit with 500, or fewer, subscribers. With this approach
you'll have lower mailing costs and higher profits. Thus,
most professional business newsletters are priced at $150
or more per year. This gives you a high profit margin and
a lower breakeven so you need fewer subs to succeed.
- Expand your subscriber list by adding needed topics
to your newsletter to help your readers earn more in their
business, or enjoy a hobby more, depending on the topic.
- Offer other, related, products to your readers.
They'll appreciate your finding the products for them.
You can sell other people's products on a commission
basis. Or you can develop products on your own and
have them made. This can be much more profitable.
- Expand to other newsletters as your profit grows.
This is easy, once you get the "feel" for newsletters. And
your fortune will grow as you expand and prosper!
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