As business grows, it can be a good idea to support your eBay sales with a website.
The first step is building a web presence outside of eBay by creating your own website. Building a website is not a difficult task. These days you don’t necessarily need the know-how to do it all yourself – there are plenty of people who will do it for you. Turnkey stores are an option, or you can have a designer create the basic design for a website and then purchase shopping cart software separately.
Either way, you need to think carefully about branding at this point. Branding is recognizable design features that are carried across your entire business from product to business cards, to your website and brochures.
A brand helps your customers associate your products with an over-riding concept and identify them as part of their lifestyle. For example, some brands are associated with natural and organic concepts while others are associated with fine quality or a particular lifestyle. When establishing your online business, take care to make sure the branding you have already established on eBay remains consistent across your new website.
There are thousands of stores on the web, so to be successful, you’ll need to do something to make people visit your site and stay there for longer. One of the most effective ways of doing this is by providing people with information about your products. For example, if you sell small kitchen appliances, why not add articles to your site on how to use each appliance, tasty recipes to make with each, how to fix problems, and so on? Not only are you giving your users a reason to come back to your site, you are also increasing your chances of being placed in the top search results for keyword searches relating to the items you sell. Search engines give higher priority to good quality, unique information, so this is an effective way of keeping rankings high and getting traffic from organic search results.
Another way of getting more traffic to your site is by carrying out link exchanges. Just remember to limit yourself to related sites, otherwise you may find that you end up with a lower rather than higher search engine ranking! Linking to sites not related to the content on your site can actually give you a lower search engine ranking, so stay away from sites that offer hundreds of links for a fixed price. The best idea is to link to other sites that relate to what you are selling. For instance, keeping with the appliance example above, a site such as this could exchange links with sites selling china, cutlery, linen or recipes.
Finally, you can drive traffic to your site through advertising. Your ebay listings are one way of advertising if you add your site URL to your About Me page. Google Adwords is another very effective way of getting traffic to your site. A targeted campaign can do wonders for your website.
Done well, a website should increase overall sales, increase traffic to your eBay listings, and increase your reputation as an expert in your area.
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