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Do Affiliate Marketers Need to Build a List?

eMarketers Club

When embarking on an affiliate marketing career, you’ll need to determine if you want to build a list of emails from customers. Whether or not to build a list depends on the type of affiliate marketing you plan to pursue.

If you want to sell to the same people again and again in your niche, then building a list is essential to your business model. This allows you to have communication to share information about new products and specials.

Building a list works well for products in specific niches. For example, the weight loss, health, and parenting niches offer opportunities for you to promote multiple products over a period of time. You’ll find a wide variety of products that fit different needs of your customer base.

When you have a list, you can capture the names and email addresses of potential customers so that when a new product is available, you can share it quickly and easily. You’ll need a program specifically designed for email marketing – such as Aweber.

Using Aweber, you can create sign up forms that you can add to your blog and squeeze page where people can enter their name and email address. You can also add special categories to help you get to know your customer better, such as the top weight loss problem or parenting concern they have.

Once you’ve captured emails, you can use the program to send different types of messages. Broadcast messages are often used to announce specials or just generally communicate with your list. They’re sent one time to the current subscribers.

You can also set up automatic follow up messages that are delivered at a regular time interval with information that goes out to all new subscribers. A follow up email might give a tip on using a product or good informative news about the niche in general.

Building a list doesn’t happen instantly – it’s another area in affiliate marketing where you will grow over time. You’ll start with no one on your list and gradually begin to see it increase. The larger your list, the more people you can reach to promote products.

It’s important to treat your list with care and respect so that people will want to hear what you have to share with them. You’ll want to make sure not to share any of the information you gather or submit your list to constant spam type messages.