Digital Products: Create, give away, and sell your own profitable, digital product assets.
by Yanik Silver Not too long ago I conducted a $10,000/person workshop on “How to Sell Super High-Priced Information Products and Services” and I’ll share a few insights here… If you boil down my biggest profit windfalls in my business (and the most astute marketers I observe) it has come down to selling premium products … Read more
When you make the decision to market information products on the ‘net, your first step is in conducting some niche research to see which target audience could provide you with a virtual goldmine of profits.
You can’t just come up with a single idea for a narrow niche audience and expect that to be enough to deliver financial security for the long-term. Instead, you want to tap into a niche with endless possibilities, or at least enough to make your product development worthwhile.
You’ve discovered a niche just waiting for a prime solution to their problems. Then you set out to create a mouth-watering solution no savvy consumer could turn his or her back on. So where do you list this information product for sale so that it can be found by the people who need it most?
When you’re selling information products on the Internet, customers usually expect an instant download of the product unless they’re otherwise notified up front. Of course some courses in the information product realm consist of a box of DVDs or audio files that are manually shipped to the customer.
If your information product isn’t tangible, then you’ll need to know how to compile it for your customers so that they can instantly access the files and use them at their leisure.
When you start selling information products on the ‘net for profit, you may be thinking you’ll set out to create multiple items for many different niches. But you really need to take an approach that leverages the lists you’ll be building whenever anyone purchases one of your products.
When someone tells you they’re selling information products online, you probably instantly picture the sale of eBooks. But although written information products are the primary way to disseminate solutions, they’re not the only way to profit from this sort of venture.