by J.F. (Jim) Straw Unless you growed up on a farm … as I did … you might not get the real meaning of that old adage. Back when I was a kid … even before I had ever heard that maxim … I noticed that some cows would stand on one side of a … Read more

by J.F. (Jim) Straw Thankfully, almost no one is stupid about everything. Then again, unfortunately, almost everyone is stupid about some things. Do you ASK questions about the things you want to know about? Or, do you just accept whatever answers you can find on your own … not wanting to appear to be stupid? … Read more

by J.F. (Jim) Straw “Dan Kennedy always emphasizes testimonials. What if you are new to the business and don’t have any?” Although Dan is an old friend of mine and one of the finest Mailorder Marketers alive (second only to myself), like all of us ol’pros, he is always right and always wrong! If there … Read more

by J.F. (Jim) Straw Well … let me tell you how I did it. 1) I learned very early in life that the ONLY way to make money was to “sell” something … either a product or a service … something people wanted or needed – or – do something for them they couldn’t, or … Read more

by J.F. (Jim) Straw Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” — All day long, the speakers had told the attendees all about how to submit their written works to editors and publishers … what to expect in a publisher’s contract … how to prepare a … Read more

by J.F. (Jim) Straw Here lately, I’ve had a number of emails saying … “I really need to find a unique product to sell by mail or on the Internet” – or – “My product doesn’t have anything unique about it” – or – “How can I make my product more unique.” The first thing … Read more