Branding expert Al Ries explains that brands stand for categories.
What’s a Chevrolet? It’s a large, small, cheap, expensive, car or truck. The brand stands for absolutely nothing.
Branding expert Al Ries explains that brands stand for categories.
What’s a Chevrolet? It’s a large, small, cheap, expensive, car or truck. The brand stands for absolutely nothing.
Starting an online business can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a popular saying that says, “Don’t put all your eggs in one basket.” That means you need to make sure … Read more
Do you feel undervalued in your current job? Problems in the workplace drive many talented people to try their hand at affiliate marketing. Unfortunately, many of them are quickly sidetracked and take short term online jobs that amount to digital busywork in order to make ends meet. It’s important to scale up as soon as … Read more
Internet marketer Charlie Page shows you the three steps you need to take to get more clicks from the articles you submit. The article itself educates your reader but you sell the click in the resource box. Your resource box must contain a lead in phrase, a benefit statement and a call to action.
Imagine that after a long day at work, your boss offered you a raise. Not just any raise – an extra $5,000 dollars every month, with the chance to set your own hours and spend as much time with your family as you want. What if in exchange, all you needed to do was work … Read more
Even though he only has a high school degree and a year of college, Jim Straw has made more than 400 million selling products through the mail. And according to Jim Straw, anyone can get rich doing mail order –you just have to know the commandments of success. And in this question-and-answer interview with students … Read more