First Do Something

Saying something isn’t enough. Branding expert Al Ries explains the law of public relations: “Doing something is better than saying something.”

Loading Your Autoresponder Up With Tantalizing Emails

Your email list is just another tool in the marketers’ toolbox – and like all tools, nothing happens unless you use it. It’s important to load your autoresponder with emails and send them at regular intervals. If you’ve ever subscribed to an email list and then didn’t get any communication from that party until six … Read more

Selecting the Right AdSense Colors

With Google’s color palette, you can make your AdSense blocks look like any color of the rainbow. Are some color schemes better than others for generating revenue? In part 14 of his AdSense Secrets presentation, Joel Comm begins discussing the best strategies for selecting colors. Joel Comm is Dr. AdSense, an Internet entrepreneur who has … Read more

Local Business Websites: Monetization

In this video, affiliate marketing expert Rosalind Gardner discusses how to monetize a hair salon site with affiliate programs and Google AdSense. This is part three of a three-part series about local business websites. Part one discussed website design considerations including usability; part two dealt with marketing techniques. Author’s Resource: Video by Rosalind Gardner, author … Read more

Local Business Websites: Marketing Techniques

In this video, Internet marketing expert Rosalind Gardner shows how a local hair salon can improve its marketing. This is part two of a three-part series about local business websites. Part one discusses website design considerations including usability; part three will deal with monetization methods. Author’s Resource: Video by Rosalind Gardner, author of the best-selling … Read more