by J.F. (Jim) Straw Throughout recorded history, man has decreed, written, enacted, broken, changed and revoked literally millions of rules, laws, ordinances, covenants, and codes. Each was established to direct the interactions of the parties subject to those rules; whether those rules were political, social, religious, contractual, or simply the procedures of play in a … Read more
by J.F. (Jim) Straw Have you ever wondered … “What is the major difference between people making an extra $1,000 per month and those who are making the really big money?” The answer is simple. — Well, maybe not so simple – but – over the years, I have observed that one of the greatest … Read more
by J.F. (Jim) Straw Over the past 50+ years, I have made fortune after fortune in a diversity of businesses … direct selling, service contracting, wholesale merchandising, entertainment (I was a professional Trumpet player, vocalist & Radio Announcer), freight forwarding, import-export, retail merchandising, warehousing, real estate, electronics manufacturing, finder’s fees, closeout merchandising, financial brokerage, business … Read more
Most marketers say that personalization can have a significant impact on… Recent data-breach scandals have made customers wary of sharing information The key to getting customers to let their guard down? — Trust How do you get personalization to payoff? Do’s and Don’ts for marketing emails
by J.F. (Jim) Straw Having set on both sides of the desk … both Borrower and Banker … I have seen the best and the worst of both worlds. — I have known Bankers who knew absolutely nothing about doing business required by their “job” to pass judgment on business loan applications … relying upon … Read more
Email remains the most fruitful form of communication U.S. Internet users spend 7.8 hours per week checking their emails 92% of marketers say that their email marketing effectiveness has improved in the last 12 months How can email marketers harvest from the growing email trend and cultivate more profitable subscription lists? Fertilization tactics to try