Testimonials are an important part of any sales letter. Testimonials are types of social proof, which may help buyers trust a product more. Although some people have become suspicious of testimonials, they can still be extremely important in convincing other people to buy. But getting testimonials can be difficult. In general, people are lazy. They … Read more
You’ve probably heard a lot about viral marketing campaigns. You may be wondering what exactly it means for something to “go viral.” Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time. Viral marketing campaigns work in much the same way. The … Read more
Learning to write good sales copy isn’t something you can learn by reading a quick tutorial – it takes practice. Although you probably won’t turn into a world-famous copywriter overnight, there are a few tips you can use to increase the response from your sales letters. The first thing you should learn is that the … Read more
Long tail is a big buzzword in marketing these days. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine. The term was initially used to describe the niche business strategy that is used by companies like Amazon. Marketers are now using the term to describe the … Read more
Most visitors pass through one of two types of links. Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain. Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL. Both types of links have their benefits and drawbacks. Which … Read more
Tangibles are shunned by many Internet marketers who don’t want to deal with physical goods. It can be a nightmare if you factor in the nuisance of packaging and shipping, stocking of inventory, and suppliers. There are three ways you can deal in tangibles if you want to focus solely on those or supplement them … Read more