by J.F. (Jim) Straw
Believe it or don’t…MOST export sales are still accomplished by direct marketing (mailorder) methods.
Think about it! – Most companies that export their products do not maintain offices in other countries. They do not hire and employ sales people in other countries. Nor do they ever meet the people they sell to.
Instead of opening offices or hiring sales people in other countries, most exporters market their products overseas by mail. They sell their products in volume to other businesses who, in turn, resell the products in their country.
