Ad Tracking Increases Your Profits

J. Stephen Pope

by J. Stephen Pope

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

Read more

What’s the True Cost of Outsourcing?

Outsource Weekly

So many new marketers are reluctant to outsource, because they don’t like spending the extra money. They think it would be a waste of cash to pay someone else to perform tasks they can do themselves. But that thinking is very flawed.

Read more

Mystery Shopping for Fun and Profit

J. Stephen Pope
by J. Stephen Pope

How would you like to get paid to go shopping? That’s right! Get paid to shop for clothes, eat in restaurants, watch movies, play golf, travel, and so on.

You can have your cake and eat it too! Enjoy the best of both worlds. Make money and have fun at the same time as a mystery shopper.

Read more

Affiliate Programs to Avoid

Rosalind Gardner | Affiliate Marketer

by Rosalind Gardner

As an affiliate marketer of Internet dating services, I’m always on the lookout for good quality dating sites and products to offer my single visitors. Merchants help me out when they let me know about their new products and affiliate programs.

I was therefore thrilled when one of my friendly affiliate competitors got in touch to tell me that he’d started his own Internet dating service and affiliate program.

Having launched a community membership site myself last year, I could fully appreciate the huge amount of time and money my friend had invested to develop this new site. He was justifiably proud of his accomplishment and I was excited by the prospect of having a product to promote that would benefit everyone – my customers, my friend and myself.

Unfortunately, it didn’t quite work out that way.

Read more