Marketing expert Al Ries explains the importance of positioning and categories. People file brands on ladders in the mind. What rung is your brand on? If you are number three, you are nowhere.
Ladders in the Mind
- How to Become a Virtual Assistant – The 5 Key Steps to Earning a Full-Time Income From Home
- Popular Business Misconceptions Cost You Money!
- Small Business Advertising on a Shoestring Budget
- Work at Home Business Ideas
- Where To Place Your Classified Ads: One of the least kept secrets in the Mailorder industry