Marketing expert Al Ries explains the importance of positioning and categories. People file brands on ladders in the mind. What rung is your brand on? If you are number three, you are nowhere.
Ladders in the Mind
- Start Your Own General Transcription Business
- Are You In Search of the Unique?
- Business Branding and Recognition: How to Make Your Company Rake in the Profits with the Proper Brand Name
- Passalong Advertising
- Be Different Not Better
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